Today is Day 10 of 30 Days to Changing Your Game. Congratulations for still being in the game! Today Yvonne Divita of Lipsticking fame gets our attitude straight and focuses us on what our mission MUST be about if we are going to be Game Changers. (You’re gonna notice a theme starting to develop around this!) Go get’em tigers!!
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You Are Not a Rock Star
by Yvonne DiVita (@lipsticking)
A few weeks ago I was at a presentation given by Peter Shankman, he of the totally awesome HARO project (Help a Report Out), and he started his talk with these words, “First of all I want to say I am not a rock star. Peter Frampton is a rock star. Mick Jagger is a rock star. Madonna is a rock star. I am not a rock star so please don’t call me a rock star.” http://www.helpareporter.com/
Yes, we all laughed. But, we got it. Peter Shankman, who rose to fame and fortune in less than a year with his outstanding launch of HARO, is an entrepreneur and is struggling to figure all of this out, right along with the rest of us. Rock stars are creatures from some other planet that resemble humans but, really now, you can tell they’re not human, not like you and me, right?
My point is that changing your game for 2010 should include spontaneity, flexibility, and focus, but no where in your business plan or your marketing plan should you be thinking of yourself as a rock star. Cut the “fame” right out of that “fame and fortune” song, because fame will not get you where you want to go.
If you’re ready to create real success, start with yourself. Start with recognizing that you’re a business person. You may be clever (I hope you are), you may be smart (smart enough to get help from people even smarter), and you may be committed, but none of that makes you a rock star.
The rock star statement stuck with me because we mere humans so often refer to each other as “rock stars.” I may be
so impressed with your latest Twitter party, or the amazing campaign you built on your blog – flash and all! – that I exclaim, “Wow, you’re a rock star!” While the statement is meant to be a compliment – rock star referring to great success, one supposes – it’s an empty promise. Because your goal shouldn’t be to get that rock star status. Your goal should be to serve – the people who depend on you..
How do you serve? In this day and age, serving your customers or clients has never been easier. John Bradshaw, 20th century American educator and author, is quoted saying, “Ego is to the true self what a flashlight is to a spotlight.” http://en.wikipedia.org/wiki/John_Bradshaw_(author) If you can embrace that, you can begin to understand that your business is not about you. It’s about your customers and clients, and serving them by using a few simple tactics, will get you the success you desire. Try these:
1. Ask questions. Everywhere you go, ask questions. What are the right questions? The ones that focus on finding out how to do your business better – for the client. Not, “Do you like my website?” Not, “Are you on Twitter? I am. Follow me!” How about a question like this, “How’s your business doing? Is there anything we can do to help you with that?” Internally, ask for opinions, feedback, and conversation. Don’t dictate. http://blogs.harvardbusiness.org/hmu/2009/05/real-leaders-ask.html
2. Give back. Give back to your clients (free is never going to go out of style – just make sure your “free” stuff is really free, no loopholes!). Give back to your community. Engage in outreach – authorize your employees to take X hours a month to give back to the community, with pay. Don’t do this to get attention – do it to help out. Be Santa Claus all year round.
3. Embrace risk. Truly, figure out what you’re afraid of and go out and tackle it! Maybe that’s visiting a local high school and talking to America’s up-and-coming leaders – and asking their opinion of your industry, your business, world politics, whatever. Don’t hog the conversation. Pause, listen, and then…listen some more. They’ll be truthful. So truthful, it could be a big risk to your ego. If you’re really feeling risky, offer internships at your office – get those kids in there and let’em have at it.
Serving your customers is the most important thing you will ever do. Is it game changing? It can be. Because while customer service gets a lot of attention these days, and honestly, always has, in an age of YouTube, Google, blogs, Twitter and Facebook, customers are truly in control. They are the brand. They dictate the brand image and reputation. You cannot cheat them, pull the wool over their eyes, or pacify them if you’ve “done them wrong.” They talk to each other every day, and they will hold you to whatever promises you make.
I leave you with a few stanzas from a favorite poem by John W. Foley. Heed its message:
Drop a Pebble in the Water
Drop a pebble in the water; just a splash, and it is gone;
But there’s half-a-hundred ripples circling on and on and on,
Spreading, spreading from the center, flowing on out to sea.
And there is no way of telling where the end is going to be.
Drop an unkind word, or careless; in a minute it is gone;
But there’s half-a-hundred ripples circling on and on and on.
They keep spreading, spreading, spreading, from the center as they go,
And there is no way to stop them, once you’ve started them to flow.
Drop a word of cheer and kindness; just a flash and it is gone;
But there’s half-a-hundred ripples circling on and on and on,
Bearing hope and joy and comfort on each splashing, dashing wave
Till you wouldn’t believe the volume of that one kind word you gave.
No rock star status in that. Just honest, open interest, in people other than yourself. Here’s a thought for today – pick up the phone and call two business contacts you haven’t seen for awhile. Pretend they are your
clients. Serve them. Listen to their dreams and expectations for the New Year. Then, offer your help. Maybe you can introduce them to someone they need to know. Maybe you can give them an hour of free consultation on business planning. Maybe you can advise them on web design, social media planning, or suggest a networking group that’s good for them to look into. Be there for them. In the end, they’ll repay you by dropping pebbles in many, many pools of opportunity.
Photo by rick
Yvonne DiVita http://www.thelipstickingsociety.com Writer, blogger, women’s issues supporter, and social media enthusiast. Co-founder of the first ever pet blogger conference: Blogpaws.com being held in Columbus, OH in April.
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