This is Day 7 of 30 Days to Changing Your Game. Yesterday we did some inside work with Kimberlee Morrison . Today, we are truly lucky indeed because the Go-Giver himself, Bob Burg, teaches how shifting our focus might be the biggest game-changer of all.
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Changing Your Game Through Shifting Your Focus
By Bob Burg (@BobBurg)
Shifting your focus from getting to giving – in this case meaning “constantly and consistently adding value to people’s lives” – is not only a nice way to live life, but a financially profitable way, as well.
You might already be doing that. If that is the case…no need to change your game. More often than not, however, it seems that with that giving comes an agenda. In other words, “yes, I’m going to give, because if I give enough, and to the right people, eventually I’ll get.”
The true spirit of giving (yes, even in business) is to give “without attachment” to receiving. This should not be confused with “giving without expecting to receive.” Why wouldn’t you expect to receive? Receiving is a natural part of life. What it does mean is that you give; you provide value on an ongoing basis, without – here are the key words – “emotional attachment or demand” to receiving, from that person or from anyone else.
No, you give because you truly enjoy giving. You give because it’s who you are. And, because it’s who you are, it’s what you do. And, when you do that, great and magnificent results will begin to occur. Why? Because when you are known for and positioned as a giver (a “Go-Giver” if I may) people feel good about you. People know you, they like you, and they trust you. And now you begin to naturally attract the people who will do business with you personally, and via referral.
The key in changing your game is indeed through the shifting of your focus…from an “I-Orientation” to an “Other-Orientation.” You actually take your eyes off of yourself and focus totally on bringing value to the other person; and that is often well-before you do business with them personally.
Let me ask you this; whether in-person or via social media, how can you bring value to someone’s life, aside from directly through your products or services? Think of five ways right now. In fact, I’d love you to list them in the comments section below. Watch how many show up. While not all will be relatable to you or those to whom you desire to add value, many of them certainly will be. Utilize them as you see fit.
The true relationship-builders, The Go-Givers, those who have mastered the art of the shift, understand that successful business relationships – like any other relationships – are not 50/50 but simply 100 percent; yes, you actually put yourself into the mindset of caring more about the success of the other than about your own success.
Ecademy founder and author of “Networking for Life”, Thomas Powers refers to this concept as “the willing suspension of self-interest.” So, much in the same way when going to the movies we “willingly suspend our disbelief” in order to enjoy the show and feel the feelings, here we willingly put our self-interest aside. Note, he didn’t advise “forgoing” your self-interest; but rather suspending it. And, for the reason summarized above (more formally, “all things being equal, people will do business with, and refer business to, those people they know, like and trust”), it will actually bring you huge dividends.
And, by the way, If suspending your self-interest doesn’t feel natural, do it anyway. First, you’ll love the results; secondly, you’ll actually “act your way into being it.”
Yes, change your game by shifting your focus. And may 2010 be your best year yet!
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Bob Burg (http://www.burg.com/) is co-author (with John David Mann) of the national bestseller, “The Go-Giver” and their soon-to-be released “Go-Givers Sell More.” He is also author of “Endless Referrals.” You can subscribe to Bob’s blog by visiting www.burg.com/blog/. And, you can acknowledge the “Go-Givers” in your life by giving them “The Go-Giver Award.” Visit http://www.thegogiveraward.com/
To download the Introduction and Chapter 1 of their newest book, “Go-Givers Sell More” visit http://www.GoGiversSellMore.com/chapter.php
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