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This is Day 23 of 30 Days to Creating Irresistible Presence. On Wednesday, Laura Roeder showed us the importance of being irresistible to our mentors. Today, Barry Moltz gives us GREAT direction on growing, polishing and protecting our unique irresistible brands. YAY!
Today’s Theme song: Unforgettable by Nat King Cole
Creating Irresistible Presence through Your Own Personal Brand
By Barry J. Moltz (@BarryMoltz)
These days, your career is all of to you because the definition “what a career is” has changed profoundly in the last few years. Long gone are the days when we graduated from college and worked for one company for 45 years before getting that golden watch when we retired. Gone are the days when we graduated from college to join a start-up to make our first million. You will no longer get your presence from a company. Now and in the future, you need to create your own irresistible presence.
Your career will be defined by a series of professional engagements and opportunities with many different people collaborating on a single project. You will no longer stand on one corporate brand in order to build your credibility and career. Today, establishing your own personal brand and identity is the critical link in order to pursue your passion and create that irresistible presence for a financially successful future. You alone are responsible for proactively growing, polishing and protecting your own irresistible brand.
1. Grow Your Presence: As you progress from opportunity to opportunity, you will build your reputation on your own web site, blog or through other social media tools like Facebook and Twitter. You will develop an active follower and raving fan base who will learn and collaborate. Regardless of what any professional employer assigns, you will keep your own email and cell phone number always. They will be the one contact point everyone will be able to find you. You will stay connected to all past associates as a way to look for resources for current and future opportunities.
2. Polish Your Presence: You will record your achievements on your blog or social media website for all to see what you have done. Your brand will be enhanced or diminished by the people and corporations you work and how you interact online with them. You will offer help to anyone that seeks it even if you do not know them.
3. Protect Your Presence- In the web connected world, every career is now built on trust and reputation. There is a new transparency where anything you do and anyone you meet will follow you on the web forever. We all believe more in recommendations from peers than main stream media or large corporations. You will treat all people you come in contact with respect because today’s vendor may be tomorrow’s customer.
You now have full control over your own career by building your irresistible presence. Isn’t that what you wanted?
What have you done today to grow and polish your irresistible presence?
![PRESS 11 199x300 Creating Irresistible Presence Through Your Own Personal Brand [Day 23 of 30 Days to CIP]](http://barrymoltz.com/wp/wp-content/uploads/2007/11/PRESS-11-199x300.jpg "Barry")
Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own businesses ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners out of their funk and marching forward. Barry applies simple, strategic steps to facilitate change for entrepreneurs, and gets them growing their business once again. Learn more about Barry and his newest book, Bounce!, at http://www.barrymoltz.com
P.S. If you aren’t already signed up and don’t want to miss out on 30 Days to Creating Irresistible Presence, please sign up here.
30 Days to Creating Irresistible Presence is sponsored by
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Related posts:
- Creating an Irresistible Presence Starts with an Irresistible Brand! [Day 9 - 30 Days to CIP]
- The Greatest Gift You Can Give a Mentor [Day 21 - 30 Days to Creating Irresistible Presence]
- The Irresistible Truth [Day 16 - 30 Days to Creating Irresistible Presence]
- Irresistible Friendship, Explained [Day 28 - 30 Days to Creating Irresistible Presence]
- The Secret Formula for Irresistible Presence [Day 12 - 30 Days to CIP]
July 23rd, 2010 at 2:18 pm
“Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So sail away from the safe harbor. Catch the trade winds in your sails. —-Explore. —Dream. —-Discover.
~ mark twain
Hi Barry,
I'm not sure why this quote popped into my head after I reading your post… Thank you for you great info and for being you.
July 23rd, 2010 at 2:54 pm
The past two years have been the hardest damn thing I have ever had to go through in my life. Two years of suffering from fibromyalgia stemming from a car accident on Sept 1 2008; two years of doubting myself and doubting that the world would ever see me in the same light again. Two years of heartache, pain and suffering; but also two years of growth that I would never have lucky enough to have been put forth in my life without the accident occuring. Yes it has been difficult…..but dammit, I do believe it has been worth it!!
What have I learned over the two years….life is too damn short to stay in careers we do not love. We have such a short time on this Earth and it really is what you make of it. I hope all of you find the paths you are supposed to be travelling on and throughout your journeys will find your true niche in life. Sail away to higher grounds, to lands you could never imagine travelling to; but most of all….try to frickin enjoy what you do in life!
Thanks for a great post….it is a reminder to me that statistics say the average adult will change careers about 5 times in his/her life. A reminder that it is okay to leave one career and head on to another that would be full of excitement, but also provides the necessity of polishing a resume for life and polishing our hearts to open up new opportunities that would never have popped up in our lives otherwise.
July 23rd, 2010 at 2:59 pm
Love that quote, Valerie. Thanks for sharing it : )
July 23rd, 2010 at 3:54 pm
I like the format of “you will.” Your pragmatism and subliminally encouraging way of composing this post is galvanizing. But that's what you do: get people “unstuck.”
I'm so glad you were part of this 30 days. Best, M.
July 23rd, 2010 at 4:48 pm
I like the straightforward “You will” part also. Self-employed people often don't have anyone to answer to, which is a good and bad thing. Saying “you will” makes you feel accountable to someone. I will have to work on the seond one. I am not good about talking up my own accomplishments. But I understand why it should be done. I will do something along those lines in my next blog post. Thanks so much!
July 23rd, 2010 at 6:38 pm
Valerie- The good news with this economy is that many of us are pushed into the storm so its time for us to sink or swim!
July 23rd, 2010 at 6:39 pm
Congratulations on your journey!
July 23rd, 2010 at 6:39 pm
Thanks Molly!
July 23rd, 2010 at 7:47 pm
That is a great quote to follow that post!
July 23rd, 2010 at 7:52 pm
Seems so simple… grow, polish, protect. and it is really…. you just have to be yourself! It is so true that things will follow you forever – so I do my best to be ME – because then I don't have to think about anything when interacting with others except the interaction!
July 23rd, 2010 at 7:53 pm
Good to hear. People actually want to hear about your successes- you are doing a service to them because it makes them feel more comfortable working with you!
July 23rd, 2010 at 7:54 pm
I liked that format of 'you will' too – made me kind of feel like a parent was talking to me… not really mine… but you know! Makes you think – Yes, I will
July 23rd, 2010 at 7:56 pm
Write your next blog post… I am ________ followed by I will _____ and that will help you show your accomplishments off…
I think I may do that now too! (i still haven't been able to do the 5 minutes from the other day's post yet though!!)
July 23rd, 2010 at 9:10 pm
“You will no longer get your presence from a company. Now and in the future, you need to create your own irresistible presence.” –
I absolutely used to feel this way! After college in Boston, it was all about what company you were going to work for. I definitely felt defined by the big corporate giant I was employed by, but I was also proud to work there and the experience was a good one, for me, for many years. Then, I decided I needed a change of location and new experiences, so I picked myself up and moved to the Caribbean without knowing a soul. I'm so glad that I took that chance but for a long time (until very recently actually) I struggled with my identity in relationship to what I did for a career or work. Professional opportunities are a bit more limited in paradise and I had a hard time breaking out of that mold. The entreprenuers are the successful islanders and I'm grateful that I have finally gotten the message. I am finally creating my own presence and I can take it anywhere!!
Thanks for the Aha!
July 23rd, 2010 at 9:22 pm
It's the new/old double-edged sword of business: With much power comes much responsibility (or To whom much is given much is required). More than ever, it applies to our own brand (love that you said identity!), and how we use/abuse it in the marketplace. This marketplace, as you aptly point out, is not just our customers, but also our peers, colleagues and those who, at present, seem to be above our station. Today's disgruntled customer can very often become tomorrow's JV partner. We need to be mindful of that.
Thanks for the great reminders!
July 23rd, 2010 at 9:23 pm
Hey Barry!
This is what supported me in your post: “You will treat all people you come in contact with respect because today’s vendor may be tomorrow’s customer.”
It made me realize more clearly how I can no longer have an “on” or “off” switch in terms of how I treat people and act. You know, “this is a client so I'll “turn on” the charm or act differently” and then turn off the charm when I'm not dealing with clients. Because those lines of demarcation (spelling?) no longer exist in today's world – what's that saying about we now live in a fishbowl?
Besides… what I'm also finally realizing (thank you Sarah!) is that turning “on” and “off” like that is (1) inauthentic (2) out of integrity and (3) exhausting. Still – I needed this reminder. Thank you!
July 23rd, 2010 at 11:48 pm
The tough part is over the years, many of us have forgotten how to be ourselves…social media now rewards us for being human and having a true passionate voice!
July 23rd, 2010 at 11:50 pm
When I left IBM after 10 years, who I was in business was so tied to their brand. It took me many years to form my own brand identity. It was a hard lesson to learn.
July 23rd, 2010 at 11:52 pm
I love that you quoted Spiderman in your comment-With much power comes much responsibility…as I always say you have to be nice to everyone. You meet the same people on the way up as you do on the way down!
July 23rd, 2010 at 11:53 pm
Thanks….we all have those tendencies. Sometimes our family suffers for it since we are “on” for our customers and network and then when we get home…we go “off”….I am working on that one too!
July 24th, 2010 at 12:13 am
I like your reminder to create and maintain our personal brand as we move through different phases of our business life. If we're known only for the specific product, service or company that we currently offer, what happens when we come up with our next “great idea?” Will people come along with us in our new venture? Hopefully they will if we've given them reason to be attracted to our presence and not just our business.
July 24th, 2010 at 12:18 am
In the end, business is really about people- we are really attracted to business with you, not the product or service you sell…
July 24th, 2010 at 12:29 am
“You alone are responsible for proactively growing, polishing and protecting your own irresistible brand.” I love this, because it's true of life in general. Too many people don't want to take responsibility or be accountable for their own life. One of the best things I've found in social media is connecting with people who DO take personal responsibility, and it does make each of them irresistible!
Thanks for sharing this. Great things to think about.
July 24th, 2010 at 12:39 am
Yeah – I hear you. More often than I like to admit, I treat my clients better than my husband!
July 24th, 2010 at 4:08 am
You can also participate in Becky McCray Small Business Survival Brag Basket every FRI!
July 24th, 2010 at 4:08 am
I hear you!!
July 24th, 2010 at 4:09 am
Thank you Lori. Yes, we are quick to blame others. but in the end, its up to us!
July 24th, 2010 at 4:27 am
Thank goodness. It was only a matter of time really. We just could not go on forever being sheeple headed in the direction we've been going. Hurray to everyone who discovers their sweet spot, and brings forth that part of themselves, only they can be. Because when that happens, everything begins to click, for all of us, as well as them.
Thanks for sharing, Barry!
July 24th, 2010 at 4:42 am
I REALLY like this. It's so true. In a crowded marketplace, where everyone is clamoring for my attention, I go for the people over the offer every time. It always pays off. Great people, provide great solutions, which is especially valuable when the product or service can be replicated. They bring something of themselves that adds value to the experience of the interaction. It's often an undefinable something that just can't be replicated, making them indispensable and irresistible.
July 25th, 2010 at 8:46 pm
The challenge I am having with building my Irresistible Presence as it relates to my “brand” is that much of my work so far has been on a volunteer-helping-out basis, or for barter. Shifting into for fee work while maintaining my value and presence has been challenging. I am big on over-delivering and adding a lot of value to people I work with. Doing this while still making more than a living, and getting paid what I am worth, is a difficult step for me to make.
I worry when I send off my quotes if I am ruining everything I have built so far by asking for too much and having people think my head has gotten too big, or I am overvaluing my services. I go over each quote again and again trying to make sure that I am getting what I know I am worth, while still not overcharging, and still guaranteeing that I can exceed expectations.
Building a brand, and then monetizing that brand (that sounds a bit harsh, perhaps someone has a better way to put that) for me are two very different challenges. Moving forward I am hoping I find the answer sooner than later so I can do the work I love doing and do the things that my family has always dreamed of.
Jeremie
July 25th, 2010 at 8:58 pm
“Try to fricken enjoy what you do in life” <—Love it! This is a great and very important message, and the younger people can learn it the better.
I gave a grade 12 graduation speech this year and one part of my three part message was to “just F*ckin do it” (though I “Battlestar Galactaized it and went with Frackin”). I wish I had of added the “and make sure you enjoy it part”.
I also think the 5 career statistic is a bit off. I think the actual number is either much higher than that, or now that I think about, it maybe the big problem is the word “Career”. In today's world we may need a different name for what people do because career just doesn't seem to fit a lot of people anymore.
Jeremie
July 25th, 2010 at 9:09 pm
Teresa and Barry,
I really struggle with the idea of always being “on” and ready to interact. I also struggle with being 100% real with my clients. There is a part of me that wants to turn “off” so I can rest and recuperate. There is also a part of me that I want to save just for my family and close friends.
Who I am to my friend since grade 7 and who I am to people here and people that I work with are not the same person. I don't see it as being inauthentic, or not giving all of myself. I just have a maximum amount of “me” I am willing to give, and some of it needs to be saved for those people who are closest to me.
I will always remember when I was working as a Crisis and suicide prevention counselor. Part of my training involved learning very powerful listening and reflecting skills. As I developed these skills I found a lot of my friends distancing themselves from me. Finally, one day I asked one of my close friends what was up and she told me that she “just wanted the old Jeremie back, and didn't want me using my voodoo skills to try and help her all the time”. I was forgetting to turn off after leaving work and it was causing conflict in my “real life”.
So, for me there are to “real me's” both of which give 100% to different groups (I teach math, so I know I can't add up to 200%, but so be it!). The person I am online and with clients is very close to who I really am, and I give 100% of that person. But my “real life” persona is a bit different and I am ok with that, in fact I think it helps keep me healthy and energized.
I don't have an alter ego online, just an adjusted ego I guess that is a little bit different.
Perhaps that dooms me to social media death in our new world, but I think it is more sustainable for me in the long run.
Jeremie
July 25th, 2010 at 11:51 pm
At some point in time…these people must realize you cannot continue to do this work for a low/free charge. By sending out these new quotes, it doesn't send the message that your head has gotten too big; if anything, it shows that you are starting to realize the value of the service you offer. Don't stop what you are doing out of fear….otherwise, you will never succeed.
Remember that you are worth what you charge, and in all actuality, you probably should be charging more. By offering you services at a lower value sends the message that you do not value yourself and your services….charge more because you are worth it!!