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The ROI of Relationships

Someone asked me to explain “the point” of social media the other day. I thought for just a moment and replied “It’s about building relationships.” “And what is the point of that?” came the skeptical retort. “Well, no matter what you are selling, you are in the business of relationships. If you don’t think you are, you’re business isn’t going to be around for very long.”

For those of you who have signed up for my “3 Keys for Kicking Up Your Maverick Mojo” you know that one of the most critical Keys is called “It’s All About Relationships”. I passionately believe that if we are going to succeed in today’s economy, it won’t be because of whatever fabulous product or service we offer, it will be because of our ability to foster truly meaningful relationships.

How do we do that? It starts with a true desire to be of service. Does a client or even a competitor have a problem you can solve? Or perhaps you know someone who can help them solve it? Step in and offer to be of help, even if it doesn’t make you a penny. The deposit you just made in the relationship bank will reap huge dividends in the future.

I’ve had clients do this and then they’ve gotten calls “out of the blue” from the people they helped that led to very lucrative business transactions.  A coincidence? No – it’s just an example of the ROI of Relationships.

Because I am so committed to doing business this way and because I can’t ever learn enough about how to do it better, I am thrilled that the theme of SOBCon09 is “The ROI of Relationships”. An incredible panel of speakers will teach what they know and then we, the attendees, get to put our knowledge into action on a live project. Sound like fun, yes?! I’m going and hope to see you there!

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This entry was posted on Wednesday, March 4th, 2009 at 8:48 am and is filed under Uncategorized, Uncommon Business, Uncommon Business Events. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

  • Julie Erickson

    What a great post, Sarah! It is right on point. Thanks, Julie

  • Julie Erickson

    What a great post, Sarah! It is right on point. Thanks, Julie

  • Julie Erickson

    What a great post, Sarah! It is right on point. Thanks, Julie

  • http://randomactsofleadership.wordpress.com/ Susan Mazza

    You nailed the ROI of relationships for me. When “out of the blue” calls start becoming your norm I think you know you have achieved mastery. You have me thinking that maybe one of the ways we can measure our ROI is how much of our new biz comes from those kind of calls.

  • http://randomactsofleadership.wordpress.com/ Susan Mazza

    You nailed the ROI of relationships for me. When “out of the blue” calls start becoming your norm I think you know you have achieved mastery. You have me thinking that maybe one of the ways we can measure our ROI is how much of our new biz comes from those kind of calls.

  • http://randomactsofleadership.wordpress.com Susan Mazza

    You nailed the ROI of relationships for me. When “out of the blue” calls start becoming your norm I think you know you have achieved mastery. You have me thinking that maybe one of the ways we can measure our ROI is how much of our new biz comes from those kind of calls.

  • http://www.beachsidemarketing.com/ Bruce Carlson

    For me, a big part of the social media equation is how we have such a huge opportunity to attract potential customers or clients just by being ourselves. Social media communities give us a chance to demonstrate “who we are” to many individuals within a gigantic group of people.

    It’s as real as it gets. And ultimately about trust. Because relationships are about trust, aren’t they?

    So the call “out of the blue” can even come just because somebody feels drawn to us and now knows enough about us to trust us, since they’ve seen us “in action.” This could take years offline. But online it can happen in scant days. The more we partake of online social networking and give of ourselves, the more trust we can build and the more relationships we can forge and the more of those great calls out of the blue we can get. Let’s keep on social networking. Only good things can come of it!

  • http://www.beachsidemarketing.com/ Bruce Carlson

    For me, a big part of the social media equation is how we have such a huge opportunity to attract potential customers or clients just by being ourselves. Social media communities give us a chance to demonstrate “who we are” to many individuals within a gigantic group of people.

    It’s as real as it gets. And ultimately about trust. Because relationships are about trust, aren’t they?

    So the call “out of the blue” can even come just because somebody feels drawn to us and now knows enough about us to trust us, since they’ve seen us “in action.” This could take years offline. But online it can happen in scant days. The more we partake of online social networking and give of ourselves, the more trust we can build and the more relationships we can forge and the more of those great calls out of the blue we can get. Let’s keep on social networking. Only good things can come of it!

  • http://www.beachsidemarketing.com Bruce Carlson

    For me, a big part of the social media equation is how we have such a huge opportunity to attract potential customers or clients just by being ourselves. Social media communities give us a chance to demonstrate “who we are” to many individuals within a gigantic group of people.

    It’s as real as it gets. And ultimately about trust. Because relationships are about trust, aren’t they?

    So the call “out of the blue” can even come just because somebody feels drawn to us and now knows enough about us to trust us, since they’ve seen us “in action.” This could take years offline. But online it can happen in scant days. The more we partake of online social networking and give of ourselves, the more trust we can build and the more relationships we can forge and the more of those great calls out of the blue we can get. Let’s keep on social networking. Only good things can come of it!

  • http://www.terrystarbucker.com/ Terry Starbucker

    Hi Sarah -thanks for blogging about “ROI of Relationships”! You nailed it. Couldn’t agree with you more. E-mail me and I’ll pass along the discount code.

    All the best and see ya in Chicago!

    Terry

  • http://www.terrystarbucker.com/ Terry Starbucker

    Hi Sarah -thanks for blogging about “ROI of Relationships”! You nailed it. Couldn’t agree with you more. E-mail me and I’ll pass along the discount code.

    All the best and see ya in Chicago!

    Terry

  • http://www.terrystarbucker.com Terry Starbucker

    Hi Sarah -thanks for blogging about “ROI of Relationships”! You nailed it. Couldn’t agree with you more. E-mail me and I’ll pass along the discount code.

    All the best and see ya in Chicago!

    Terry