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	<title>Escaping Mediocrity &#187; Lou Burtone</title>
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		<title>Creating an Irresistible Presence Starts with an Irresistible Brand! [Day 9 - 30 Days to CIP]</title>
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		<pubDate>Fri, 09 Jul 2010 13:00:23 +0000</pubDate>
		<dc:creator>Sarah Robinson</dc:creator>
				<category><![CDATA[30 Days to Irresistible Presence]]></category>
		<category><![CDATA[30 Days to Creating Irresistible Presence]]></category>
		<category><![CDATA[Lou Burtone]]></category>

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		<description><![CDATA[This is Day 9 of 30 Days to Creating Irresistible Presence.  On Wednesday, Elizabeth Marshall gave us four ways to STAND OUT as a messenger/author w/ a powerful message. Today, Lou Bortone rounds out our week beautifully as he gives us some great ways to build an Irresistible Brand (what we all want, right?!) and [...]]]></description>
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