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28 Days to Building Fierce Loyalty


Give me 28 Days and I Will Give You the Knowledge, Strategies and Tools You Need to Build a Fiercely Loyal, Wildly Successful Community Around Your Business!!!

In February 2010,  I introduced the 30 Days to Changing Your Game Blog series. It was crazy successful – way beyond what I’d expected. Last February, I offered up 28 Days to Getting Your Sh*t Together. Again, the comments, the engagement and the community that sprang up around it were even more successful than the year before.

People ask me A LOT about how it is I build such successful communities around whatever it is I’m up to. “Community”, it seems, is the latest and greatest marketing strategy (ewww) that is flying around in business conversations.

I believe a building a community of fiercely loyal customers, clients, donors, supporters, fans, readers – whatever you want to call them – is the name of the game for business who are going to survive in the new economy. But if you approach it as strictly a marketing tactic, it will never get off the ground, much less thrive.

Building and fostering a fiercely loyal community is THE thing that can transform your business in 2012 – if you know how to do it the right way.

And while I have some great ideas and strategies to share about the particulars of all that, I also have really smart (brilliant, actually) friends and colleague who know a ton, too. #luckyme

~ Are you ready to lead a community?

~ Do you know what it takes to build and foster fierce loyalty?

~ Do you know how to determine if your community is successful?

~ Do you know which community model is right for you and your business?

~ Do you know what approach actually WORKS?

If you are ready to learn the answers to these and other tough, practical questions, join me along with the brightest, smartest people I am lucky enough to call my friends during the month of February for

28 Days to Building Fierce Loyalty

Who This Is For

This series is for business owners, entrepreneurs, and solopreneurs who are ready to learn how to bring all the necessary ingredients together to form a thriving (ie profitable) community around their businesses.

We will set aside 28 days beginning February 1, 2012 to, not only learn the necessary skills and strategies, but to start implementing them live during the series. FUN!

AND to make all that happen, my guest authors will be sharing not only their wisdom but also a daily kick in the butt to get us taking action, immediately.

As you can see, this is going to be quite a trip. But what a great group to travel with!

(As a quick aside, I find that when I make a commitment to take action every single day and I have a group around me who is making the same intentional commitment, I make incredible progress toward my goal.)

If this sounds interesting, fun and challenging to you, I hope you’ll keep reading or you can join us here:



  1. An approach, an insight, a strategy or an idea that will kick start your thinking about building Fierce Loyalty.
  2. A specific action you can take immediately to move in the direction you want to go.

Who are my friends who are so generously sharing their talent as part of this series? So glad you asked! (I will reveal additional guests as we get closer to time just to keep this fun!)

Danny Brown @DannyBrown
Gini Dietrich
Jeffrey Summers
Britt Michaelian
Becky McCray
John Haydon
 BreneBrown Brene Brown
 Helen Kim Helen Kim
Les McKeown
Shelly Kramer  Shelly Kramer
 ericklein  Eric Klein
Barry Moltz
Sarah Robinson
Carol Roth
Mark Silver
  Maddie Grant
Reese Spykerman
 Jamie Notter Jamie Notter
 Elizabeth Marshall Elizabeth Marshall
Julie Steelman Julie Steelman
Mike Matchett
 Liz   Strauss Liz Strauss



Pretty brilliant group if I do say so myself. 🙂

Now, one thing you need to know. This project is about DOING, not passively reading a bunch of great ideas you have no intention of taking action on.

If you’ve been hanging out on the web for a while, you’ll probably hear a few things you’ve heard before. And because we will be covering A LOT of ground in 28 days, some posts will be more relevant to you than others.

My hope is that you will “play through” and take the inspiration and the action anyway. Or you may decide to take what you need now and come back for the rest later. Either way, you win.

I can promise you that, if you stick with it, at the end of 28 Days, you will have a much different kind of community than you have now. You will have walked through a crash course in Building Fierce Loyalty and you will have learned from the some the sharpest minds around. Pretty exciting huh? Yeah – I think so too. 🙂

To Participate

If you want to get the most out of the 28 Days, I would like to ask you to register for the series. You’ll receive one email per day through the length of the series notifying you that the post is up, sharing the link to it and providing a little “extra” every now and then.

Of course you don’t have to register and can follow along by checking the blog every day or through the RSS feed, but I STRONGLY encourage you to register for a couple of reasons:

  1. When I sign up for something and it shows up in my inbox every day, it a) reminds of my commitment and b) holds me more accountable.
  2. I plan on sending along some extra info and maybe a goody or two to those who are serious enough about this 28 day series to register.The posts on the blog will helpful to anyone who stops by to read them. But the emails I send each day might include an extra resource, point you to another blog or even include something fun. 🙂

If you choose to sign up, you can unsubscribe anytime if you find it isn’t relevant or helpful to you.

Once the series is complete, I’m not planning to send a ton of additional emails. I may send along some things that might be helpful, but the daily emails will stop. And, again, if the emails I send aren’t giving you what you need, you can unsubscribe.

Sign up HERE for 28 Days to Building Fierce Loyalty:


We will not share, give, sell, or rent your email address to any other company. The guest authors will not get your email address. You can unsubscribe at any time.

I am really looking forward to this series and so hope you will join me.




Sarah Robinson is President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based inBirmingham,Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence.

Her expertise in personal and business change was developed through many years of working with and providing coaching to other entrepreneurs and start-up non-profits, where she honed her ability to “turn around” thousands of struggling individuals and organizations.

You can find Sarah writing about her personal entrepreneurial journey at her blog, Escaping Mediocrity ( Here she not only talks about her challenges but also offers ideas, strategies and inspiration to other entrepreneurs who want to break free from the strangle-hold of mediocrity both in business and in life.