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Book Review: Smarter, Faster, Cheaper (and Why It Matters to You)


David Garland (known on twitter as @TheRiseToTheTop) just released his new book, Smarter, Faster,Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business.

There’s lots of great stuff I could say about this book. It’s smart. It’s funny. It’s witty (not the same thing as funny). And it’s got a TON of great, practical tips and strategies in it.

And there are already a ton of great reviews out there that you can Google.

But here’s why it matters to YOU, the tribe of people who are taking a stand and making sh*t happen: Open it to just about any page and you will find something you can implement, right now, this minute. Not later, after you feel like you have your act together. NOW.

And I’m all about now.

Here are a few examples of what I mean:

Interviewing people is an amazing way to a) learn a ton and b) grow the profile of your blog, podcast or whatever it is you are building. Everyone knows that right? What everyone doesn’t know is EXACTLY how to go about landing those interviews – especially with high-profile people who seem unreachable.

– On pp. 104 and 105 you will get not only the strategy for landing the interviews, but language you can use for crafting your email to potential guests. BAM! Excuses be gone!!

– After you’ve created AMAZING content for your blog/podcast/webcast/online television show (the fact that it is amazing is a given because, well, because I just know it is), what must be on your website to ensure that your message and your ideas are spreadable to those who are waiting to hear them?

Pp 121- 122 gives you a bulleted checklist of eight ( I like that it is only eight. Keeps me from getting overwhelmed.) things you’ve got to think about if you want your site to be the backbone of the amazing work you are up to. These aren’t hard things. They don’t require a master’s degree in tech geek.

For example – #1 on the check list is “What is the FIRST thing I want people to do when I come to my website?”  Not a complicated question, but one most people never answer. If you can answer it and make it easy for people to do it, you will be ahead of 98% of the internet crowd.

– And probably my very favorite is the list of Rookie Mistakes when attempting to expand your network on social media. They make me laugh a) because I’m pretty sure I’ve made them all and b) I see so-called gurus making them all the time. I’m going to share them with you because I think they are really REALLY important – hope David doesn’t mind!

– Follow Bad Models

– Share Irrelevant Details

– Brag All the Time

– Forget to Talk Shop

– Spend All Day on There

– Being Overly Formal

– Obsess Over Small Picture ROI

This list, along with its mirror list “Characteristics of the Most Successful Entrepreneurs on Social Media”, will keep you busy taking action on the right things to expand your network for a good long while.

So if you’re done hearing yourself talk about the THING you know you are meant to do and you want practical stuff to do right this minute, I highly recommend scooting on over to Amazon and checking it out!

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