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How to build relationships & make a gajillion dollars


Sorry – if your purpose for building relationships is based on making lots of money, this post isn’t going to help you do that. Sadly, though, I see lots of experts, gurus, ninjas or whatever who teach that sort of thing. I’m sure if you google it you will find lots of people willing to take you down that path.

I’m not one of them.

See, every time I do a month-long guest blog series like 28 Days to Getting Your Sh*t Together, or pull off an incredible live event when everyone says “live events are dead”, people ask me how I managed to be friends with the kind of people who help me make those things happen.

Here’s the news flash: there isn’t a magic formula to it. There isn’t a system you can memorize. And relationships like the ones I am lucky enough to have don’t happen overnight.

I’m going to give you the secret to them, though, right here and right now: Help others.

Yep. That’s it.

So that you can get this super secret sauce working right now, here are some steps to get you started:

1) Identify a handful of people you would like to know better on twitter and/or Facebook.

2) Take the time to read what they are up to. Tweets, Facebook posts and blog posts will help you get to know them and what is important to them.

3) Help them spread their message. Re-tweets, Facebook likes and shares, etc. make this pretty simple. This is also a great way to engage in an actual conversation with someone.

4) Comment on their blog. These days, getting a comment on a blog post is really a challenge. By commenting, you help the author and it can also open the door to a conversation.

5) Repeat steps 1-4. Often. But not in a creepy stalker kind of way. 🙂

Do these steps enough and the people on your list will begin to engage with you. Unless they have no social skills or think they are all that and a bag of chips. In either case, I recommend dropping them like a hot potato.

One last word of advice: until you’ve built a solid relationship with someone, do NOT ask them to help you, promote you, support you or anything else. It’s like proposing too early in a dating relationship – ICK.

So there you have it: my super-secret formula to relationships. And if you make a gajillion dollars from what I just taught you, I fully expect a percentage. 🙂

What do you think are important keys to building successful online professional relationships?

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