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Building Fierce Loyalty: A Choreography [Day 2- 28 BFL]


This is Day 2 of 28 Days of Building Fierce Loyalty. Yesterday I talked about preparation and commitment. Without these two things in place, the remaining 27 days will have little impact, so get on it!. Today, my insanely smart friend Les McKeown starts us off with his incredible gifts of insight and creativity. 

Building Fierce Loyalty: A Choreography

By: Les McKeown | @lesmckeown

F ind people that you care for.
I nvest time to learn what they love.
E ngage on the basis of their needs.
R evel in feedback, good and bad.
C are enough to admit when you screw up.
E xperiment enough to screw up.

L ove the weakest you serve, not (just) the strongest.
O pen the box. Let them see how the sausage is made*.
Y ield easily to the pressure of their great ideas.
A sk, when in doubt.
L et go, not of control, but of direction.
T ear down whatever should not stand.
Y ou will be loved. Fiercely. Loyally.

*Even better, let them make the sausage themselves.

What steps will you dance first?

Les McKeown is president and CEO of Predictable Success, the leading advisor on accelerated business growth. He is the author of the Wall Street Journal and USA Today best-seller “Predictable Success: Getting Your Organization On the Growth Track – and Keeping It There.” and The Synergist: How to Lead Your Team to Predictable Success.


P.S. If you aren’t already signed up and don’t want to miss out on  28 Days to Building Fierce Loyalty, please sign up here. (Yesterday, I gave away Les’s book, Predictable Success, to someone on the email list!)

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