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Building Fierce Loyalty: A Choreography [Day 2- 28 BFL]

February 2nd, 2012

This is Day 2 of 28 Days of Building Fierce Loyalty. Yesterday I talked about preparation and commitment. Without these two things in place, the remaining 27 days will have little impact, so get on it!. Today, my insanely smart friend Les McKeown starts us off with his incredible gifts of insight and creativity. 

Building Fierce Loyalty: A Choreography

By: Les McKeown | @lesmckeown

F ind people that you care for.
I nvest time to learn what they love.
E ngage on the basis of their needs.
R evel in feedback, good and bad.
C are enough to admit when you screw up.
E xperiment enough to screw up.

L ove the weakest you serve, not (just) the strongest.
O pen the box. Let them see how the sausage is made*.
Y ield easily to the pressure of their great ideas.
A sk, when in doubt.
L et go, not of control, but of direction.
T ear down whatever should not stand.
Y ou will be loved. Fiercely. Loyally.

*Even better, let them make the sausage themselves.

What steps will you dance first?

Les McKeown is president and CEO of Predictable Success, the leading advisor on accelerated business growth. He is the author of the Wall Street Journal and USA Today best-seller “Predictable Success: Getting Your Organization On the Growth Track – and Keeping It There.” and The Synergist: How to Lead Your Team to Predictable Success.


P.S. If you aren’t already signed up and don’t want to miss out on  28 Days to Building Fierce Loyalty, please sign up here. (Yesterday, I gave away Les’s book, Predictable Success, to someone on the email list!)

28 Days to Building Fierce Loyalty – Let’s Kick It!! [Day 1- 28 BFL]

February 1st, 2012

Let’s crank it up, people!!! Day #1 of 28 Days to Building Fierce Loyalty is FINALLY here!!

Today we are going to do some preparation to make the most of this experience. Remember, I’ve read the posts that are coming your way so I know what is in store for us. This is also the fourth series like this that I’ve curated, so I know what works. 🙂

If I’ve learned anything during my years online (and before that in my years performing Shakespeare), it’s this:  preparation may not sound all hot and sexy, but it is what separates the breathtaking from the “meh”.  So let’s be about some awesome, okay?!

(For those of you who have done these with me before, this groundwork will look familiar.)

For the next 28 days, we’ve volunteered to show up, learn and apply lessons from some seriously smart people. We’re going to shift our thinking around building a fiercely loyal community.  We’re going to take action on what we learn – not later – but right now while the series is underway. We’re going to ask questions. We’re going to discuss. We’re going to cheer each other on as we try new and unfamiliar things.

“Fortune favors the prepared mind.” ~Louis Pasteur

These seven keys below will anchor us in the coming days (and even when this series is over) and will truly make all the difference. So, here we go.

1) Commit. Show up here every day for the next 28 days. If you are serious about building a fiercely loyal community and reaping the rewards that go with it, you’ve got to step up. I know you are busy. So am I. But I’ve learned the work isn’t going to get done all by itself. I’ve got to be willing to do whatever it takes. So today, decide.

2) Get a notebook or a legal pad that is dedicated to this 28 day series. You may even want to get a three -ring binder and some loose-leaf paper so you can print out and save each blog post. Every day you will be asked to take a small action that will help you build your fiercely loyal community. You’ll need some space to write down your thoughts and your responses. This may be the very excuse you need to finally buy a Moleskin. 🙂

3) Ask questions. Each blog post author is available on the day of their post to respond to comments and answer questions. Take advantage of having access to this extraordinary group of men and women. And remember, the only stupid question is the one that remains unasked.

4) Connect with each other. Many of you recruited a partner for 28 Days -which is AWESOME!! And if you haven’t, it’s not too late to do that, but you will be fine if you haven’t. The culture here at Escaping Mediocrity is one of a tribe. We learn from and lean on each other.

To that end, connect with those you may not know. Respond to an interesting comment. Ask the commentor a question.  The relationships that begin during these series have lasted for years.

(And here is one of my few ground rules: this is a supportive environment. If you don’t have anything nice to say, don’t say anything at all. If you get personal or overly snarky, I will call you out and ban you. End of story.)

I’ve built a list on twitter to make it easy for you to follow all of the guest authors for the series. You will find it here.

AND I will be building a list of 28 Day participants on twitter as well. Use the hashtag #28Days in your tweets if you want to be added.

5) Remember that some posts will resonate more strongly with you than others. Many times I’ve found that the thing that I was certain had no value to me was the very thing that I needed to hear. So play through each day. You never know where it may lead you.

6) Stay the course. Somewhere about mid-way through this thing, people will start dropping off. It’s just what happens. Decide now that you won’t be one of those people.

7) Keep your eye on the prize. Fiercely loyal communities don’t spring up over night. They take careful planning and lots of behind the scenes work. When you feel like you aren’t getting anywhere, remember to keep your eye on the prize. 🙂

So now, go get yourself all warmed up because tomorrow Les Mckeown is bringing his ridiculously smart game to the table. You want to be ready, I promise!


P.S. If you aren’t already signed up and don’t want to miss out on  28 Days to Building Fierce Loyalty, please sign up here.