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Leaping to the Other Side

June 6th, 2011

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If you ready to stop hesitating and make the leap to the other side, I invite you to apply for my Creating Irresistible Presence Internship Program. I’m looking for TWO interns who will work directly with me and gaine exposure and connections with my network. It’s a fantastic opportunity for those who are ready to create their own Big Break. ๐Ÿ™‚

You can check out the details and apply here: http://bit.ly/CIPInterns

Announcing Two Irresistible Internship Opportunities

June 1st, 2011

The Creating Irresistible Presence Talent Search is ON!

Applications Due by 11:59 pm EST, Wednesday June 8

(I’m looking for TWO amazing performers.)

I’m scouring the country (and even the world) for two heretofore unknowns to cast as my Corporate Sponsorship Coordinator and my Affiliate/Strategic Partners Coordinator for my upcoming blockbuster event, Creating Irresistible Presence.

Are you:

An incredibly talented and innovative copywriter, communicator, marketer and relationship-builder, accustomed to stepping boldly into a challenge?

Building your own business but really want to work with high-quality, high-profile clients because you know that’s what you’re meant for?

Ready, willing and able to grab an opportunity by the horns and turn it into your Big Break?

If you answered yes, Yes, YES! to the above, then I’d like to invite you to apply for the Creating Irresistible Presence Internship Program. Applications are due by 11:59 pm EST, Wednesday, June 8.

What’s In It For You:

1. Experience behind the scenes of a successful live event, involving high-profile thought leaders and New York Times best-selling authors.

2. The opportunity to work with and receive coaching from me, Sarah Robinson. (You can read what that’s like below.)

3. A complimentary ticket to Creating Irresistible Presence (a $1597 value).

4. Written testimonials about the quality of your work that you can post on your website and use in your marketing materials.

5. Connections to people in my network.

6. Referrals to potential clients.

What It’s Like to Work With Me:

Elizabeth Marshall“With razor-sharp accuracy, Sarah knows how to find the ONE THING that’s holding you back from growing your business or brand in a bigger way.

Which is significant…because until you uncover that ONE THING, you’ll spend enormous amounts of time, energy and money on strategies or tools that won’t produce the results you want. Don’t do that.

Instead, hire Sarah to help you SHIFT your business in atangible, results-driven way and light the path to more followers, more clients and more impact.

With Sarah’s help, I experienced a major breakthrough for my business and I’m confident she can help you do the same.” ~Elizabeth Marshall, Author Teleseminars

When it comes to social media – Sarah is by far the best in teaching people how to truly build meaningful (and profitable!) relationships online. I was so impressed with her work that I actually hired her to privately train my entire team. They’ve been rocking it online and focusing on creating key connections ever since. ~Chelsea Moser – chelseamoser.com

Sarah is not only a great role model, she has talked me through the process of building solid online relationships that have helped me to grow my business. I’ve learned to use Twitter to get on the radar of A -List bloggers in a non sketchy way, and then to develop my relationships with them to the point where I had the nerve to ask them to do a project with me. I even had one of them ask me to do a big event for him – which I rocked. ~Judi Knight –www.newtricks.me

So……what am I looking for?

A commitment of 5 – 10 hours per week during the run of the internship – June 15 – Oct. 15.
Creative and bold initiative.
Incredible written communication skills
A relaxed comfort interacting with high-level executives, decision makers, authors and thought leaders.
A cooperative, team-focused spirit.
Outstanding problem-solving skills.
The drive and determination to turn in nothing short of top level work.

Specific Job Descriptions:

Internship #1 – Corporate Sponsorship Coordinator:
Responsible for seeking out(with Sarah’s help) and securing sponsors/corporate partners for Creating Irresistible Presence (both cash and in-kind).
Set and meet sponsorship revenue goals.
Coordinate all aspects of Sponsorship Program including serving as on-site liason during the CIP event.
Experience in the field of corporate sponsorship – either for-profit or non-profit – a plus but not required.

Internship #2 – Affiliate/Strategic Partnerships Coordinator
Work with a small, select group (pre-identified by Sarah) of CIP Affiliates.
Coordinate all aspects of Affiliate Program, including mapping out and implementing the affiliate promotional calendar.
Craft fun, innovative and compelling email, tweet and facebook update copy that is easy for affiliates to use.
Coordinate blog posts, interviews and other additional promotional collateral from Sarah as requested by affiliates.
Set and meet affiliate revenue goals.

As you can see, these aren’t your “phone it in” kind of internships. But then again, neither is experience you will gain. ๐Ÿ™‚

H0w to apply:

Simply click on this link and answer the questions. Remember, applications are due by 11:59 pm EST, Wednesday June 8 – no exceptions.
http://bit.ly/CIPInternship

If these internship opportunities call to you, please apply. Resist the temptation to talk yourself out of it. This is your chance to gain the experience and the connections you know you want.

Break a leg!
Sarah

P.S. If you want to go back to the event home page, simply click here.

P.P.S. I would love it if you would help me spread the word about these internship opportunities. You can share this page with your twitter community by clicking here.

Getting To Your Essential Self: An Interview

May 18th, 2011

Last week I was lucky enough to be interviewed by Dana Reeves of Daily Success Deals about my mentor, Martha Beck, life coach columnist for O Magazine and best-selling author. Martha trained me as a life coach over 5 years ago and without her I would not be the person I am today.

You can read more about my thoughts and experiences in my interview here.

What Do I Do Next?

May 11th, 2011

Along the lines of Monday’s post, 5% Better, today I’m musing on another challenge I often hear from people who know they are meant to do something significant. Often they know what that thing is, often they don’t have th foggiest idea.

But both of these groups are in a holding pattern because of the same thing: they don’t know what to do next to get there.

In the time I’ve spent on this Escaping Mediocrity Journey, I’ve learned one big thing. Any action is better than inaction.

Or, as I said on two different phone calls this week, standing there, looking over the edge of the cliff isn’t going to make jumping any less scary.

I also know that random action isn’t really that useful either. No one wants to feel like a hamster on a wheel.

So, what do you do when you don’t know what, exactly, to do next?

Just one simple thing. Determine to the best of your ability what the single next indicated step is. Just one step, not the whole map. If you really don’t know, make your best educated guess, then move.

Once you take that step, you will have a ton more information at your disposal to determine what the NEXT indicated step is. So figure that out and take it. And keep repeating the process.

Some of the steps you take may not be 100% right. But you won’t know that until you take them. The more steps you take, the more accurate your compass will become.

Falling into the trap of thinking we have to know the entire sequence of steps to take before we take any is a trap. And it keeps so many people locked down, not moving toward their destiny.

Don’t be on of those people.

My challenge to you today is this: figure out one single step you can take that will move you in the general direction of where you want to go. And take it.

And, of course, I would love it if you would share the step and the results in the comments. ๐Ÿ™‚

Good Luck!

Bewildered

March 30th, 2011

I am bewildered.

Which is much different than my usual stance of being grumpy and loud about something I see that I don’t like.

But as I sit with this, I am less and less annoyed and more and more, well, confused.

See, I watch people. A lot. And I especially watch those who put themselves in the “expert”, ย “famous expert” and “leader” categories. I notice what they do. I notice what they don’t do.

I watch them online and I watch them in person at events like BlogWorld and SXSW.

And I am noticing something that is actually quite disturbing. So disturbing that I’m questioning some of my fundamental business choices.

Here’s what I see: There are a number of so-called leaders in the internet and social media space who seem to stick with what I can only call a “clique”. They primarily talk to this small group of peers, support this small group of peers and promote this small group of peers.

And I get it – they are free to make whatever choices they want, but from where I sit, it doesn’t look like leadership or expertise. It looks like high school and the cool kids table.

I thought true leaders reached out beyond their immediate peer group to help those who need their attention, their words, and their help. ย I thought part of a leader’s job was to search for unnoticed diamonds in the rough and start to polish them. I thought true leaders never, ever forgot that they were once unnoticed and that someone reached out to help them become who they are.

Apparently I was wrong.

When I see “leaders” huddled together in a self-congratulatory group (I’ve even heard of an event where the leaders sit in a roped off area, inaccessible to the “common” attendees), it makes me question any aspiration I might have to someday be among them.

I know not all experts and leaders are like this and that gives me the hope I need to keep going.

And Lord knows I fall short myself in all of these areas. It’s far more fun to just hang with my friends online and IRL than to venture out and get to know people. But isn’t that what the social media and online world is all about?

Like I said. I’m bewildered. And perplexed.

What do you think? Am I way off base? Do I need to re-set my filter? Or do I just accept that this is the way things are and move on?

As always, I am dying to hear what you think.

**UPDATE: Based on some emails and DMs, I guess I need to make it clear that my personal feelings aren’t hurt because I’m being “left out”. On the contrary, I’m often included by some of the very leaders I’m thinking of. ย This is more about observing people whom I thought were admirable who, sadly, aren’t. And watching how they treat others, not just how they treat me. **

10 Sparkling & Amazing Lessons I Learned at Blogworld

October 20th, 2010

See? I told you I wasn’t a malcontent focused only on the negative in 10 Ways to Be Lame-O at Blogworld. ๐Ÿ™‚

I learned a lot by watching amazing people do amazing things during that crazy three days. Again, this mostly happened in the hallways, at lunch, in the New Media Lounge, etc. because that’s where I think most of the action is.

Here are ten things I learned – and a shout out to the person who taught me;

1) You can never be too generous. Calvin Lee (@MayhemStudios) is a walking, talking generosity billboard. He is so well connected, he knows everyone and gets invited to everything. And when he can swing it, he gets me invited too. Someday, I hope to be just like him.

2) True rockstars effortlessly make new acquaintances feel like old friends. I’m pretty sure Terry Starbucker (@Starbucker) knew 95% of everyone at BlogWorld. I knew who he was but we had never met. I can’t even remember who introduced us. But every single time I saw him after that, he greeted me by name, like I was someone he was so glad to see. Such a gift.

3) With very little effort, you can laugh really hard with total strangers. I was at a small lunch gathering where I didn’t know that many people. I wound up sitting with complete and total strangers- but we weren’t strangers for long. Within a matter of minutes, we devised one of the best spoof brands EVER and spent the rest of the time plotting how it would take over the world. Thank you @sgiarde and @kikilitalien for making me laugh so hard I cried.

4) It’s easy to make people feel a part of. My friend @BigHeadAsian and I were at a table in the New Media Lounge, effusively catching up because we hadn’t seen each other in a year. As new people wandered up to our table to plug in to power or to catch up on their laptop or whatever, he welcomed them by name and asked all kinds of questions about who they were. He INCLUDED them in the conversation. I took notes.

5) You can be even more awesome in person than you are online. Before Blogworld, I’d chatted with @pacesmith every now and then on twitter. Nothing major – just chitchat. But even in chitchat, I knew I really liked her. And THEN I met her IRL! So warm. So genuine. So interested. So interesting. And that “click” happened – you know that click when you meet someone that you feel an instant connection to? And it rocked.

6) Introducing people to each other and making connections is just an awesome thing to do. I got to traipse @johnhaydon one afternoon and he introduced me to all kinds of amazing people. And believe me, he knows a TON of amazing people. He never made it feel like it was difficult to do or as an “after the fact” kind of thing. Always effortless. Always inclusive. Starting to see a running theme here?

7) Famous authors who greet the world with enthusiasm are irresistible. I’ve met a lot of authors. And many of the ones I’ve met are either a) sortof ickily fake enthusiastic of b) above being enthusiastic. And then, there’s @barrymoltz. Barry saw me at a luncheon before I saw him, jumped out of his seat, ran over to my table and greeted me with such enthusiasm, I couldn’t help but laugh. And after that, every time I saw him, I got the same enthusiastic greeting. Loved every second of being around him.

8) You can have a ton of friends and a ton of people to talk to and still carve out space and time for people who matter. @jonathanfields taught me this one. Jonathan had a ton of friends and colleagues at Blogworld. And he had serious business to conduct while he was there. But in all of that, he carved out time to just hang out with me, ride in a limo, laugh a lot and just be. There is never too much of that.

9) Nothing beats the personal touch. I watched @catherinecaine mount her money raising efforts to get herself to Blogworld from half way around the planet like I was watching a great movie unfold. So many people stepped up and helped and she stayed the course and got herself there. And when she arrived, she’d made personal little gifties for people. I mean I had swag – but not different gifts for different people. And I’m talking about LOTS of different people.ย  That kind of attention and care is so rare in this world – and yet makes others feel important and valued. Wow.

10) You always need friends who totally get you. My girls @carlayoung, @elizabethpw @mamabritt @allisonnazarian (though I didn’t see her nearly enough) were all sort of like homebase for me. I’d got do what I needed or wanted to do, but I never went far without checking in with them. At parties, on the expo floor, in the hallways, these were the faces I looked for as my safety zone.ย  Could not have done Blogworld without them. #theend

So there you have it. Some of the very best things I learned at Blogworld and the people who taught me. I consider myself to be incredibly lucky and blessed to have such amazing teachers. ๐Ÿ™‚

10 Ways to be LAME-O at Blogworld

October 18th, 2010

I am freshly back from Blogworld 2010. I attended two sessions. Mostly, I hung out in the hallways, in the new media lounge and in the expo and talked to people. For me, that is where the magic happens. It’s also where great people watching happens. And boy-howdy, was there stuff to watch.

It seems from the behavoir I observed, that some people came to BWE determined to be totally lame. Either that or their mother didn’t teach them any manners. Or they forgot the ones she did teach them.

So, in case you would like to emulate these oh-so-charming folks, I thought I would whip together 10 no fail ways to be lame-o at Blogworld. What I am about to describe actually happened – either to I saw it or someone I was with saw. #cantmakethisstuffup

1) Stay huddled up in a pack with all the people you already know as you roam the halls and session rooms.

2) Don’t wear your name tag or introduce yourself because people should know who you are.

3) Act annoyed when other people sit down at the table you have all to yourself in the New Media Lounge.

4) When a new person you don’t know joins your group conversation, either a) ignore them or b) turn to them and say “And you are?”

5) Sit in a very crowded session with empty seats on both sides of you and force people to climb over you to sit down. Bonus points for not moving you feet so people can get by.

6) At a networking lunch, sit with several people you know, talk amongst yourselves and ignore the people you’ve never met.

7) Leave your sense of humor at home and load up on your sense of self-importance.

8) As someone approaches you, do a full body visual frisk, pausing at their name tag, before deciding a) if and b) how you might choose to greet them.

9) Don’t introduce people to each other because, really, it’s too much trouble and who wants to be that generous.

10) Be a self-professed “guru”, meet the same person three times in 36 hours and each time, without the faintest hint of recognition on your face, say “Nice to meet you.”

If you were at Blog World – or any other event like it – you’ve no doubt run into these lame-o people. Feel free to share your best tip for imitating them.

And P.S. Lest you think I am a malcontent, I got some really great stuff from Blog World that I will sharing in the coming weeks.

We Have Lift Off on Creating Irresistible Presence

June 22nd, 2010

Here’s the link: http://www.irresistiblepresence.com!

What’s a Launch Day without Bonuses?!

To get this party started in a most UNMediocre way, I have TWO launch bonuses to offer for your consideration:

Bonus #1 – Everyone who registers for Creating Irresistible Presence Live in the first 24 hours (that means the deadline is Wednesday, June 23 at 1 pm EST) will receive a one-hour, one-on-one, personal pre-event prep coaching session with yours truly. We will preview some of the event material and design your personal event plan to make sure you get the very most from your Creating Irresistible Presence experience. Value: $250

Bonus #2 – Everyone who registers between now and Tuesday, June 29 will be invited to a special group coaching call a few weeks before the event. During this call, I will walk you through my secret formula for making the most of live events and show you how to prepare ahead of time so that you get exactly what you want from the event once you are on the ground.ย  Value: $150

Sales Pages and What I am Learning About Them

June 2nd, 2010

ok- to continue our discussion about sales pages…….

I’ve been doing a TON of research on sales pages. Good ones, bad ones, elements that work, verbiage that sucks, etc.ย  And if I’ve learned anything, it is this:

Though we complain about sales pages, we do want someone to help us make a buying decision. And it isn’t so much the length of the sales page that makes or breaks that deal. It is what the page contains.

– Is it warm?
– Is it full of the same old bs?
– Does it respect and even love – the reader to an infinite degree?
– Does it have personality?
– Does it further the relationship (assuming there is a relationship in place?)
– Is it just a cookie cutter of lots of other sales pages?
– Is the information presented in a way that works for a variety of intake styles?
– Does it convert? (Because it can be an awesome looking/reading page but if it isn’t making sales, all it is is interesting reading.)

These are just some of the questions that have come up in the many discussions I’ve been having about sales pages.

I’ve also come across some that defy the odds and it get oh-so-right. For your learning pleasure, I will share them:

Well, the first one, I can’t show you because he took it down after his amazing 24 hours. BUT, I can show you Jonathan Field’s breakdown of Chris Guillebeau’s Empire Builder’s Kit Sales Page. You will learn a LOT: http://www.jonathanfields.com/blog/empire-building-kit-behind-the-launch/

ElizabethPW’s sales page for Build Your Tribe: http://elizabethpottsweinstein.com/buildyourtribe/

Catherine Caine’s Awesome Fear Wrangling course: http://www.beawesomeonline.com/awesome-courses/awesome-fear-wrangling

Pace and Kyeli Smith’s World-Changing Writing: http://worldchangingwriting.com/

Charlie Gilkey’s and Jonathan Meade’s Dojo Guide: http://thedojoguide.com/

None of these are sales pages for I am working on – a live event. Sadly most of these a still lame-o. But after the Ustream Tribe meeting last night (mark your calendar for Tuesday’s at 8:30 pm EST), I have some ideas. But chances are, it will LOOK like a sales page (I’m done trying to figure out how do something amazing and clever).

Will you like it? Will it speak to you? Will it convert?

That remains to be seen…..

Now, in your comments I would love to hear about what you think makes a sales page work and if you have examples, that would be great too.

Here’s to being awesome!

(P.S. My newest 30 Day Series will start on July 1. Sign up for 30 Days to Irresistible Presence here: http://bit.ly/irresistiblepresence

I Hate Getting Yelled At

May 11th, 2010

[Update: The firm I talk about below and I have moved forward. The project at hand is far more important than personal differences. As always, there two sides to every coin and I feel certain that I share in the responsibility of how this thing played out. Apologies have been made an accepted – and now it is time to move on. ~S.]

Last night I go yelled at over the phone. And I mean the I-had-to-pull-the-phone-away-from-my-ear kind of yelled at.

What is particularly interesting about this is that a) I was being yelled at by the head of an outfit that my husband and I have paid to significant amount of money to help us with something pretty major and 2) I was being yelled at because I had the audacity to express frustration and my feelings about a lack of partnership.

Oh – and the person yelling told ME to calm down.

Here’s the thing about this. Aside from the fact that I truly hate being yelled at (it makes me feel like a little kid who has done something terribly wrong), I think the firm in question totally lost sight of the fact the we are clients. We get to be frustrated. And yelling about how we don’t “understand” that we are partners doesn’t make those feelings any different.

Because I do try to turn most anything into a teachable something, here is what I am taking away from this experience:

1. If someone is paying you money for something – especially if it is a significant amount of money TO THEM – they are a client. They deserve to be treated as clients.

2. Telling clients that their feelings are wrong, making them feel wrong, and generally talking down to them is never a good move.

3. Hiding behind “policies and procedures” to deflect honest customer dissatisfaction is cowardly.

4. If you have forced your client to be their own advocate and agreed to their requests, it is totally out of bounds to bottle up resentment about it and dump it on them later.

5. Being able to put yourself in the shoes of your client and really see things through their eyes is the heart of amazing customer service.

6. Though the natural knee-jerk reaction to hearing something unflattering is to be defensive, I’ve never seen that create a happy ending.

7. Accepting 0% responsibility in a heated client situation isn’t going to create a happy ending either.

8. Most client dissatisfaction can be defused by sincere interest in their pain and discomfort.

9. Though you may know more than your client about the details of a situation, don’t make them feel unintelligent.

10. Yelling at a client is always always always a bad idea.

I don’t know. Maybe I expect too much in this legalistic, CYA world we now seem to reside in. And stellar customer service is a rare exception in a world where mediocre is the accepted norm.

What say you? What are your best client relations/customer service suggestions? Oh – and here’s the test: before you suggest them for others, make sure you are willing to deliver them yourself. ๐Ÿ™‚