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Archive for the ‘Uncommon Business’ Category

Getting To Know Janet Goldstein

August 18th, 2011

Continuing with my series this week that introduces you to some really awesome friends and experts who will be joining me for Creating Irresistible Presence (CIP) in Atlanta at the end of September.

Yesterday, you met CIP alum, Brandon Sutton. Today, you get to meet CIP newbie AND awesome expert speaker, Janet Goldstein.

Janet is bringing her incredible smarts in the world of publishing and her passion for developing ideas and stories into messages that matter to the Hooligan Tribe.

Her video will give you taste of ALL the reasons I love her. 🙂


Learn more about my Creating Irresistible Presence event here:

Getting to Know Elizabeth Marshall

August 16th, 2011

This is my guest video series introducing you to some of the amazing experts who are presenting at my upcoming live event, Creating Irresistible Presence.

Yesterday, I introduced you to Guest Expert Les McKeown who is awesome. 🙂

Today, I’d like you to get to know my friend and incredible breakthrough message expert, Elizabeth Marshall.  She REALLY knows her stuff (she’s worked with tons of best-selling authors including Seth Godin), so take a few minutes and soak up her knowledge. 🙂

Learn more about my Creating Irresistible Presence event here:

Getting to Know Les McKeown

August 15th, 2011

This week on Escaping Mediocrity, I am hosting a Guest Video series featuring the guest speakers who are presenting at my live event in September.

These videos aren’t sales pitches (I really hope you know me better than that by now) but more of an opportunity to get to know the people I’ve personally invited to be a part of my event.

The first person I’d like you to meet is Les McKeown. Aside from being wickedly funny, Les is the USAToday and Wall Street Journal best-selling author of Predictable Success. His in-depth knowledge on what it takes to succeed as an entrepreneur is highly sought after by top-rated companies all over the world.

I’m excited for you to get to know him. His killer accent alone makes this worth watching. 🙂


Learn more about my Creating Irresistible Presence event here:

How to Curate a Wildly Successful Blog Series

July 25th, 2011

Want to know how to curate your own wildly successful guest blog series that explodes traffic to your blog, ramps up your connections and relationships AND raises your profile as a thought leader in your area of expertise? Awesome!

Just watch the short video below (grab a pen and paper first so you can take notes!) and I’ll give you the outline I teach to my private clients.


The First to Know List has come and gone. You can learn about the incredible Blog Power Up! Playbook that I’ve put together for you here: .

In The Playbook, I give you every single thing I use when I curate my own guest blog series.  Every email, every template, every strategy, every everything. You won’t have to guess about anything!
Go here to check it out: 

If You Want to Capture Someone’s Attention……..

July 20th, 2011

People often ask me “How do you know the people you know?” “How do you get them to do the things they do for you?”

They often have a tone in their voice that implies they are waiting for me to dispense some secret, some “formula” that will finally reveal what they need to know.

When I give them my answer (which I tell you in just a second), they often look at me like I have twelve heads. Like it isn’t complicated enough, or sophisticated enough or, I don’t know, SOMETHING enough.

Here’s the thing, when I am putting together a Guest Blog Series or a Live Event or anything else that means I need to participation of people who are smarter than I am, I’m pretty good at getting people to say yes.

And here’s the super secret special strategy I use to make that happen: I’ve been building that relationship LONG before I ever need to ask them for anything. So when I ask, it is an easy, natural thing and whether they say “yes” or say “no”, our relationship stays in tact.

I’ve watched people try to “mechanize” this whole relationship thing. Trust me when I say, if you try to use some formulaic approach, people know it. And it will have the opposite affect that you are after. Instead of drawing people toward you, it will repel them in an irreparable way.

That said, I can give you a few ideas on how to start relationships, not only with “famous” people, but also with your tribe. The people you want to connect with so that they engage with the message you are putting out in the world.

Here we go:

1) Be yourself. I mean your strange, weird, quirky self. Not the airbrushed version of yourself. People love connecting with REAL people who talk about REAL life. I talk about my children, Harry Potter, the weather, all kinds of non-business related stuff. That’s what people connect with – not your latest gizmo or widget.

2) Pay attention. Notice what your people are talking about. Do you share an interest? Say so. Seen a movie they are thinking of seeing? Say so?  Are they trying to spread the word about something they are up to? Help them out.

3) Laugh. A lot. The people I love most are the people who make me laugh. The people I connect with most easily are the people I’ve shared many laughs with. There is no substitute. The end.

4) Keep your relationship light. There is nothing creepier than the person who laughs at everything you say, shares everything you say and generally stalks you. Don’t be that guy.

5) Give tons and tons and tons before you ever ask for anything.

6) Take the conversation to the phone or skype or real life. This part is HUGE!

6) When it is time to ask for something, make sure you know that it is a good fit for what they are up to. And tell them why you think it would HELP them. (And just so you know, “it would help me out a lot” isn’t a good reason for someone to do anything for/with you.)

So there you go. My super secret “formula” for this really complicated thing called “making friends”. 🙂

Would love to hear your thoughts, ideas and challenges around this, so be sure to share in the comments!

The Escaping Mediocrity Manifesto

June 29th, 2011

The Escaping Mediocrity Manifesto

I believe we are all called to something bold and amazing.

~ I believe we each hold within us a vast reservoir of courage.

~ I believe in doing something every day that scares the shit out of me.

I believe in burning my ships and declaring myself all in.

I believe that the place of effortlessness is where all my power lies waiting for me.

~ I believe that effortlessness doesn’t mean I stop working my butt off.

I believe that it’s all about relationships.

I believe that it’s all about choices.

I believe in getting paid well for what I do.

I believe I have no greater duty to myself and to others than telling the truth.

~ I believe that once I’ve lost the will and desire to keep my word, I’ve lost everything.

I believe that, however necessary it may be, failing still sucks.

~ I believe in making a ruckus.

I believe there are those who are waiting to hear what only my unique voice can say.

~ I believe true kindness is grossly underrated and undervalued.

I believe generosity and gratitude will always trump arrogance, fear and scarcity as marketing strategies.

~ I believe the words “I’m sorry” are the most healing words in the English language.

~ I believe living is meant to be a daily adventure, full of unexpected twists and turns and moments that take my breathe away.

~ I believe my greatest market advantage is cultivating a beginner’s mind.

~ I believe in supporting those who support me. They are, after all, the reason I get to do what I do for a living.

~ I believe we are all awash in creative energy.

~ I believe we all yearn to be seen and heard and acknowledged by others.

I believe we all long for meaningful human connection.

I believe in questioning everything.

I believe levity will save us all.

I believe in naps.

I believe in raising my children to be something other than sheep.

I believe making a cake can soothe my troubled soul.

I believe in sinking into deep, heart-felt contentment.

I believe that trusting my instincts will never lead me astray.

I believe in living in the solution.

~ I believe the big “thing” I know I am meant to do in this world is worthy of execution.

~ I believe I must declare, out loud, which side I’m on.

~ I believe I am enough.

What do you believe?

I’ve made a very cool poster of the Escaping Mediocrity Manifesto that fits on one piece of regualr, letter-sized paper and doesn’t use a ton of ink to print. Here’s a snapshot of it.

If you would like a copy of the poster to print out and keep where you can see it, just pop your name and email addy in the boxes below and one will whiz it’s way to your inbox!

Are Challenges Part of Your Game Plan?

June 27th, 2011

“Looks like you’re having some business challenges.” she said with a note of concern that bordered on pity.

“Of course I’m having challenges,” I replied. “If I weren’t having challenges, I wouldn’t be trying, daring, risking and growing.”

She then looked at me as if I’d lost my mind.

I totally get it. There was a time when I thought there was a destination I could reach in my business when all challenges would stop. Suddenly everything would just work successfully all the time. Being plagued with challenges would become a thing of the past.

Here’s what I now know: that destination doesn’t exist.

If the challenges stop, one of two things has happened. 1) I’ve gotten really lazy and think I don’t need to keep trying fresh approaches, learn new stuff, and pushing to be better or 2) I’m dead.

Those are the only routes that lead to no challenges. Quite frankly, I’m not interested in either one.

So instead of being surprised by challenges and bemoaning the fact that they exist, I now just build them into my game plan. I expect them to come. I expect to dedicate resources to dealing with them. I expect them to be as much a part of my business as clients and cash flow.

And because I expect them and don’t get caught off guard when they show up, my energy isn’t sapped getting flustered and frustrated (or as they say in the tiny town where I grew up “flustrated”.) Rather, I can calmly access the challenge and quickly choose the best solution. All in a matter of minutes most of the time.

So, what would it be like to make challenges part of YOUR game plan?

P.S. Do you subscribe Escape Notes, the weekly newsletter for the Escaping Mediocrity Tribe? If not, fix that here:

The “I’m Sick So You’ll Have to Do the Writing” Post

June 13th, 2011


So….I’m sick. Not just kindof sick. But really bad cold/cough/feellikemyheadisgoingtoexplode sick.

Which means my brain is not firing well enough to remember what day it is, much less put together a riveting blog post.

I could just skip a post for today, but that wouldn’t be much fun. So instead, I’ve come up with a few questions for you to get your brain churning. It would be best if you wrote out the answers (pen to paper is where the magic happens) and you don’t have to share them in the comments unless you want to.

BUT, I would love it if you shared any a-ha’s you got from writing out the answers.

Don’t be a passive intaker on this. Get out a piece of paper and a pen and dedicate the 10 – 15 minutes it will take for you to do this. The result I promise is clarity. 🙂


1. The thing I want to do/be more than anything is:

2. The skills, knowledge and expertise I’ve acquired to help me do that are:

3. The gaps in my skills, knowledge and expertise are:

4. Here’s how I’m going to fill that gap (ie, where/who I’m gonna learn it from):

5. And this is my time frame for doing that:

These are pretty specific questions requiring pretty specific answers. So the more you can raise the grain when you are writing, the more useful this information will be to you.

So off you go! I’ll be thinking of you from here under the covers slugging gatorade. 🙂

Showing Up: Merging the Inside and Outside of Creative Work

June 8th, 2011

(I am THRILLED to announce that the one and only Janet Goldstein is joining the speaker lineup for Creating Irresistible Presence in Atlanta. Janet’s brilliance lies in shepherding ideas and messages into books that make a powerful inpact – and that land on the bestseller list. To give you a taste of the treat you’re in for when you come to CIP, I coaxed this fantastic blog post from her. Enjoy!)

Showing Up–Mergin​g the Inside and Outside of Creative Work
A guest post by Janet Goldstein


Recently I’ve spent a lot of time with the more writerly side of my work–the clients and workshop participants who aren’t setting out to build an empire with their work (though those dreams are often under the surface), but rather those who are connected to the craft of writing first, and sharing their work second.  These are the authors who feel their story not only cuts close to the bone, but whose identity in telling that story cuts close to the bone too. (NOTE: Business and self-help authors can easily fall into this camp, too; it’s a heart thing, not a career or title thing.)

It struck me that there’s truth in the idea that writers are introverted, shy, private, clearly not the sales-y marketing types we seem to expect writers to be in today’s world of everyone-for-her/himself. But I wonder…. Is this really “how it is,” or is it partially true but also partially a myth? Is the introvert a personality trait as well as a persona? An explanation that one can fall back on.

When I teach, I often define “publishing” as “writing for an audience.” Writing in a journal or keeping notes and dream journals by the side of our bed seems natural and part of being human. Many of us write.

But writing for others–for a readership–takes guts. It takes chutzpah. It takes cajones.
The act of writing is aggressive, assertive, bold, fierce.
Who am I to have something to say that deserves–that commands–the attention of readers?
There’s power in words (they’re mightier than swords), and we feel that power internally as we put our fingers to the keys. The more urgent and important our work feels to us, the more strength, the more assertiveness, it can take to get the words out.

So, I wonder if there’s another construct for thinking about sharing our work. Can we own that assertiveness with our work–and perhaps attack our work the way a ballet dancer attacks a fouette or a musician attacks a note or a new piece? Then maybe we can take that powerful “inside” stance and carry it into the “outside” world.

If we have that strength “inside” ourselves then we can take it “outside” ourselves. We CAN go public with our work and not be afraid we’ll be too exposed or defeated.

When I go to writers’ conferences and lead workshops there is often a huge light bulb effect. The inside and the outside come together. People are hugely interested in each others’ work, processes, stories, relationships, successes, and disappointments. Did you ever think: No one seems “stuck” at a writer’s conference, or any other conference, workshop, or live event for that matter. We might be shy, but we’re there, we’re thinking, we’re absorbing, we’re sharing.

If I look at my collective “showing up” experiences over the past two years, all of it has been good–even when I wasn’t 100% aligned with the content or philosophy. The individual connections, the experiences, the exchanges, the testing of my ideas and beliefs, all have had a lasting impact.

My “default” is to disappear under stress or confusion. Yet I teach people the power of going public and Showing Up. I think I’ve proved something important to myself and hope you feel encourage to test this Inside/Outside equation with your own work, schedule, and goals.

Not only does “showing up” bring our “inside” and “outside” perspectives together,  the experience itself makes us dig deeper into the work we’re doing, clarify and push it forward, and experience sharing it.

    – Where can you safely show up and go “outside” of yourself?

    – How can you push your writing to be as powerful, strong, aggressive as possible? What shifts when you do?

    – What would it feel like to go to a writing class, retreat, conference with your powerful “inside” writer self brought to the “outside” context? Of course, the idea isn’t to act like your baddest character, but to see how you can tap into your strength as well as your vulnerability in order to experiment and discover opportunities.


Janet Goldstein
( @janetgoldstein) has a passion for developing ideas and stories that matter, last, and make an impact in the world.  A leading publishing and strategy consultant and “concept doctor,” she’s a former executive at three of the largest U.S. publishers and has helped launch the careers of such icons as David Allen of GTD fame¸ novelist Barbara Kingsolver,  psychologist Harriet Lerner, and  many others. She’s also the lucky coauthor of It’s Not About the Coffee with Howard Behar (former Starbucks president) and co-founder of

Self-Reliance: A Guidebook for Escaping Mediocrity

May 25th, 2011

Self-Reliance by Ralph Waldo Emerson has always been one of my favorite books. (My Mother The English Teacher quoted it to me even when I was little.)

One of my old copies has more underlined sections than not-underlined sections. Ralph has such a way to capturing the voice and thoughts of those who are desperate to break from the rabble and make their own way in the world.

I’m going to share a few of my favorite lines in just a sec, but I have something awesome to share with you. You can get your hands on a free Kindle edition (that can be read on any mac or pc) today and tomorrow (Tuesday, May 25 and Wednesday, May 26) through The Domino Project and compliments of IBEX, a very cool outdoor wear company.

Don’t miss this chance to own this amazing guidebook to Escaping Mediocrity. You can get all the details and links here:

To give you a taste of what you will find among the 73 short pages, here are some of my favorite quotes:

There is a time in every man’s education when he arrives at the conviction tha envy is ignorance; that imitation is suicide.


What I must do is all that concerns me, not what the people think.  This rule, equally arduous in actual and in intellectual life, may serve for the whole distinction between greatness and meanness.


…truly it demands something godlike in him who has cast off the common motives of humanity, and has ventured to trust himself as taskmaster.

When you get the book or if you already have it, I would love it if you shared you favorite quote in the comments. 🙂

Oh – and be sure to pass the link for the free download along to your friends!