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Start a Chain Reaction [Day 21 – 30 Days to Changing Your Game]


This is Day 21 of 30 Days to Changing Your Game. Only 1 more week to go – woohoo! Yesterday Elizabeth Marshall taught us how to JUMP using herself as a fantastic example. One of the things I am loving about this series is watching my friends who are the guest posters really stretch themselves in what they share with you. Today is no exception. Kyle Lacy makes an EXTREME departure from his usual subject manner and invites us all to start our own chain reaction. AWESOME!

Start a Chain Reaction

by Kyle Lacy (@kyleplacy)


Sometimes it is nice to step away from social media marketing. I am going to do that today. Many of us are extremely busy. We get caught up in the everyday occurrences in life and ignore the things that are truly important to us. Well.. maybe I am just talking to myself (which is completely possible).

I have begun to find myself losing track of everything other than business. I am extremely focused on running a company but there is no balance.

Good Thing: We are growing and clients are satisfied. Bad Thing: You negate everything else in life. I have put it upon myself to start living a little less selfishly. How am I going to do that??? What a great question! My cousin has an organization called Krochet Kids International. The organization is built around the concept of:

To create sustainable economic development programs that support holistic growth of individuals and communities within developing nations.


To inspire the knowledge of a generation about their ability to bring change to a world that is in need.

I began thinking… I read business books and I get inspired… I read autobiographies, blogs, and watch shows about people who have done amazing feats…and I get inspired. The question is… have I ever sat down and thought: I am going to start something that inspires an ENTIRE GENERATION to live and believe in their ability to bring change to a world that is in need. My inspiration is more along the lines of… I am inspired to make the next sale.

I can watch the Krochet Kids video and BE Inspired. I can read a book about Mother Theresa or Ghandi and BE inspired. I am tired of constantly going up and down, hot and cold. Isn’t it time to live an inspired life instead of constantly BEING inspired?

Start the chain reaction.

Kyle Lacy is co-founder and CEO of Brandswag, a social media and marketing consulting company with offices in Indianapolis and Oklahoma City. Kyle and his team have assisted businesses in the development and implementation of social media campaigns and strategies and has worked with companies such as Ruth Chris Steak House, Interactive Intelligence and Make a Wish Foundation.

Brandswag focuses on helping companies achieve results through their web site, blogging and social media strategies, raising the value of their client’s business in the eyes of the customer. Named by Indianapolis Business Journal as 40 Under 40 and author of Twitter for Dummies, Kyle is a recognized leader in creating ideas that infect business and producing intentional campaigns and dialogue that move customers to buy.

If you don’t want to miss out on the 30 Days to Changing Your Game, please sign up here.

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