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The Bounceability of Craptastic [Day 26 – 30 Days to Changing Your Game]


This is Day 26 of 30 Days to Changing Your Game. Yesterday Del Jones made us think about ourselves as world citizens who play a distinct role in shaping the journalism we consume. Today, Danny Brown is going to teach how to stop making crap decisions. I’m all ears Danny!

The Bounceability of Craptastic

by Danny Brown (@DannyBrown)

If you’re reading this, it’s because you want to change something in your life. It may be your job; your finances; your outlook; your personal status; your blogging. Heck, it may just be you want to change your reading habits.

But the fact you’re here, reading now, means you want to do something. What you need to do, though is decide if it’s a What you want to change, or a Who. The good news is, they’re both similar so you don’t have to start worrying if you’re making the right decision halfway down the slide. The bad news is that you’re going to have to face up to the Bounceability of Craptastic first.

Say what?

The Bounceability of Craptastic – your inane ability to achive craptastic results from opportunities that are anything but crap. Don’t take it personally – we all do it. Some do it more than others; some a lot less. But, the important part is we all do it – so you’re not alone. All you have to do is find your Bounceability.

Step One – The Pii of Craptastic

Being crap is more than a bad choice – it’s a science. Every decision we make is powered by our brain cells and emotional responses, often to the detriment of the smarter part of our brain that heps us avoid crap. Think of it like deliberately stepping in dog poo in bare feet – we know it’s bad for us, yet still we do it. The same goes for our decisions to walk the Craptastic path.

To avoid this, and start on our way back to Bounceability, we need to work out why we’re making crap decisions and replace with those that are much more beneficial to us. Some ideas include:

  • Make a list of all the bad decisions you’ve made
  • Make a list of what was happening in your life at that time
  • Make a list of any lovers or partners who were with you then
  • Check what month the decision was made (I’ll come back to that shortly)

Once you have this list, you can start to decipher the Pii of Craptastic, or the scientific reason (to you, personally, at least) why you keep making bad decisions. For example, because our emotions often rule our head, we make some of the worst decisions when we’ve just broken up with someone.

This might seem obvious, but yet we still make the same mistakes time and time again. Rebound sex, impulse buys, drunken voice mail messages – you know the drill.

Or weather – we know that many people get depressed in the winter, so make decisions based on cheering themselves up temporarily as opposed to planning for the longer term.

By getting to the Pii of Craptastic, and realizing the science behind our poor decision-making, we move on to the fun part – bouncing!

Step Two – The Bounceability of Craptastic

To move forward in any part of our lives, we need to make the right decisions. Yet the great thing is that we don’t have to make the right ones immediately, as long as we learn from the wrong ones. However, we don’t want to make wrong and crap ones – so when it comes to stepping away from the Craptastic, make time for you:

  • Make a determined effort to wait at least a week before making any major decisions
  • Write a list of pros and cons to the decision and weigh them up within that week
  • Ask yourself if you did the same thing previously and how that worked out for you
  • Google what you’re thinking of (trust me, it works!) and see the general consensus

Ask if it’s something your mother would be proud of

These are just the basics as well, and ones that relate to the Who of your reason for change. Much of it can apply to the What as well, though – often you’ll be substituting people for place, activity or location.

The thing is, as long as you realize you’re on Craptastic Avenue, and you’re willing – truly willing – to get to Bounceability Boulevard, the only thing that’s stopping you is you.

The good news is that you’re obviously ready and willing to start by being here now. So what say you – ready to start bouncing?

Danny Brown has been providing business branding and emerging media consultancy services to the consumer and commercial markets, from small start-ups to Fortune 500 businesses, for more than 15 years and is currently the Social Media Strategist for Maritz Canada.

He is also founder of the 12for12k Challenge, a unique charity project using social media to change the lives of millions both globally and locally. His blog is featured in the AdAge Power 150 list as well as the Technorati Top 100 Small Business Blogs, and is syndicated across the Social Media Today, WebProNews and Newstex business networks.

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