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Essential Text Books for Escaping Mediocrity

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If we’re going to save the world (and I am assuming that that is what you’ve signed on for if you’ve come back after reading last week’s post), there are some essential text books that will really cut the learning curve. Reading brilliant work is also a critical habit embraced by all the successful entrepreneurs I know.

So, here is my suggested list of  Text Books for Escaping Mediocrity (These area affiliate links. You can google the title & buy it that way if affiliate links make you uncomfortable.):

1) Atlas Shrugged
This one is a non-negotiable. If you want to read the definitive story of entrepreneurs who save the world in spite of itself and be inspired to make no apologies for who you are and what you are capable of, run to the library or to Amazon and get this book. Yes I know it is long. Don’t care. Read it anyway.

2)The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World
I always tell Chris Guillebeau that Escaping Mediocrity is all his fault. In his book he will tell you exactly what you need to do to build your own empire. Pretty awesome to have a map, no?

3) Predictable Success: Getting Your Organization On the Growth Track–and Keeping It There
My friend Les McKeown wrote this book to give entrepreneurs the certainty they need – even when they are most uncertain. Total and necessary nuts and bolts.

4) The Alchemist
Read it. Just because I know you need to.

5) Bird by Bird: Some Instructions on Writing and Life
I’m pretty sure that 98% of you want writing to be a part of what it is you are up to to save the world. If you want to do that better (and laugh your ass off at the same time), there is no better book on writing out there.

6) The Art of War
Saving the world is a lot like war. So we’d all better understand the fundamentals.

7) Small Is the New Big and 183 Other Riffs, Rants, and Remarkable Business Ideas
And anything else Seth Godin has written.

This is by no means a definitive list. There are many many other books that I think are amazing and there are also I haven’t read yet.

So I’m asking you to do two things in the comments: 1) Commit to reading one of the above books and 2) Add your own Essential Text Book for Escaping Mediocrity (and saving the world).

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