Contact Maverick Mom F.A.Q. About Maverick Mom Home Media Room Tribe

I'm Sorta Over "Authenticity"


noun 1. genuineness, purity, realness, veritableness
2. accuracy, truth, certainty, validity, reliability, legitimacy, verity, actuality, faithfulness, truthfulness, dependability, trustworthiness, authoritativeness, factualness

Collins Essential Thesaurus2nd Edition 2006 © HarperCollins Publishers 2005, 2006

Five  years ago, when I first got into the world of life coaching, the words “authentic” and “authenticity” were fresh  and new. I found them so liberating – they gave me permission to discover and then be mflamey true self.

And in that way, I still love – no – wallow in the very idea of purity and realness as the very best way to exist on this planet.

But now, the word is everywhere. And I do mean EVERYWHERE. I heard it last night on a commercial for a cell phone. Still not exactly sure how a cell phone ties in with authenticity. But who can blame them for trying to add it to their marketing? Everyone else has.

And I admit – I use it, too. But I think I’m going to stop. Every sales page I read uses it, lots of tweets use it, many blogs and blog posts use it. It’s become a marketing word. And even worse, I’m seeing courses popping up on How to Use Authentic Marketing. Has authenticity become a commodity; something we buy, sell and trade?  Or worse, is it now a card in our marketing deck?

Somehow that just seems wrong. And it turns a beautiful, powerful word into something ubiquitous and, sadly, mediocre.

So, I am open to suggestions. What word or words can I use in place of “authentic” or “authenticity” that delivers the same message?

Tags: , , , ,

Digg This Save to Share on Facebook Tweet This Stumble This