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Trusting My Instincts

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It’s official. Today is the day that The Maverick Mom blog becomes the Escaping Mediocrity blog. (Well – there is one more thing to do which to move the whole blog over to the new domain which may have happenedleaping by the time you read this. But I just couldn’t keep this a secret anymore!).

Those of you who hang out here regularly won’t be totally surprised. I’ve been moving in this direction for months, adding the new tagline and shifting the theme. This is just the natural next leap.

And yet again, I’m going against all marketing wisdom. Changing the name of my blog, changing my domain name – it’s just not strategically prudent. And yet, here I am – doing that. It’s risky, but you know what? That’s okay with me. Running against the grain, doing things I’m “not supposed to do”, risking professional suicide – all that has worked out pretty well for me so far.

And besides, following my instincts – wherever they may lead me – is the only choice I give myself now.  That is what I’ve learned over the past year – and it seems that there are lots of people out there who are ready to do the same. And that makes me happier than I have been in a long, long time.

Let the games begin!

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